Salman Khan was dropped as the brand ambassador for the beverage giant Coca-Cola India. We bet you all know that Salman was the brand ambassador of its soft drink ‘Thums Up’.
And after four years of disassociation, the Bollywood actor is finally dropped as the ambassador.
Here’s what happened:
The contract with the actor expired last month, and the company chose not to renew it. Why? Because of Bigg Boss.
Yes, you read it right. Salman and Coca-Cola released a joint statement that Khan was committed to his association with Bigg Boss, and therefore, his link with Thums Up had to end.
The reality show, this year, was sponsored by a brand that competes with the Coca-Cola India product portfolio. Therefore, in the light of this, both the parties have mutually decided that the contract should not be renewed.
The statement read:
‘There have been some media reports this evening that discusses the contractual agreements between brand Thums Up and Salman Khan.
In light of the media interest and numerous inquiries that both parties have received, we find it prudent to clarify that:
1. Salman Khan was committed to an existing relationship with a daily TV show, which this year happens to be sponsored by a brand that competes with the Coca-Cola India product portfolio.
- In light of this, both parties have mutually decided not to renew their current contract.
We do not have any further information to provide at this point. We appreciate your interest and outreach.’
Reportedly, Coca-Cola is in talks with Ranveer Singh for the endorsement, but nothing is official.