Baahubali 2 is all set to release tomorrow with the expectations to break all the records of the films like Dangal and Raees. Distributor Akshaye Rathi has discussed the trade expectations from the film with a leading Media Daily. Scroll down!
“Day one across languages, I wouldn’t be surprised if the film rakes in Rs 70 crore on the first day itself. As far as the weekend is concerned, the film across the languages within India would do around the business of net amount of Rs 230 + crores.” says Distributor. He added that the film has had insane kind of corporate sales where companies have bought a single show’s tickets and sold them by organising contests or gave them to their customers. Also, whether in the country or overseas, the kind of brand association the film has had is something that speaks volumes about fan frenzy.
Akshaye says, “Advance booking all over the country would have easily reached 25 crore plus in 24 hours itself.” Talking about the hysteria, he said, “I saw a similar craze during Dabangg. Ek Tha Tiger also had similar craze but since it released pre-Eid, the film did not perform well. Ramzaan doesn’t go well with Salman or his fans. Bajrangi Bhaijaan had amazing sales and even Chennai Express and Dangal but Baahubali is for sure emerging bigger than Khans.”
Explaining the statement, Akshaye said that the film has more reasons to its popularity because of the language, “Baahubali is huge in every language, whether Telugu, Malayalam or Hindi. The kind of ratio this film has, no Kumar, Devgn or Khan or any star from down south has had. Baahubali will also boost the markets which have been facing a low since last three weeks despite having okay releases.”
Talking about the kind of changes industry might experience post the release of Baahubali 2, Akshaye said, “It will open eyes of the industry and make them realise the potential Indian audience has. We are not pushing the envelope of making a universal film. We don’t have the budget to make Fast And Furious kind of film but we have brains to make a film like Baahubali, which has broken every barrier of age group, language, gender or anything being the first kind of film industry in past 20 years. We need to move out of targeting the audiences like multiplexes, single theatres, towns or cities.”
However, he is certain that the film would not be able to break Furious 8 worldwide record which released two weeks ago. “No chance, Baahubali is still going to be watched by Indians. Furious 8 has a global fan following and the level on which it was released is massive compared to release size of Baahubali.”