Reasons Yeh Jawaani Hai Deewani is a Box Office Hit: new Bollywood Trends and Formula set by its Success!

Reasons Yeh Jawaani Hai Deewani is a Box Office Hit: new Bollywood Trends and Formula set by its Success!

Yeh Jawaani Hai Deewani is already out setting trends at the box office. The film has become a blockbuster superhit in its very first week. In its 3rd week, the Ranbir Deepika film is on its way to become a part of Bollywood’s golden history. Maybe this film is the beginning of a new era in Bollywood and has marked the new formula for a superhit film. Let’s see 10 reasons that make YJHD a superhit.

Youth Oriented : Acting, Costumes & Mind Blowing Characters

 YJHD is a youth oriented film depicting the Gen-Y ways of life. Bunny is the mascot of this generation who want to fulfill his dreams now and is ready to take charge and do it himself. Confidence and self awareness comes naturally to him. Pursuing your dreams and having fun along with, is Bunny motto in life. The young generation identifies with his character. Bunny (Ranbir), Naina (Deepika), Aditi (Kalki), Avi (Aditya) and all the other characters in the film has costumes suitable to their character and the phase they are going through. For example, Kalki drabs leather pants and jacket or torn jeans and bandanna when Aditi goes through her tom-boy phase. And the same Aditi is the dressed elegantly 8 years later when she has blossomed into a woman and is getting married. The costumes are not over the top only worn in films kind. They are classy, sexy, comfy, yet stylish, designed according to the requirement of the scene. The frock wearing Naina is clad in warm clothes from head to toe in the snow because people will freeze to death if they wear a chiffon sari and spaghetti strap blouse there. Their lady with long legs will become the one with no legs of she hops about in the snow in a body hugging micro-mini skirt! The costumes in the film are given a lot of thought and that’s what makes the characters more humane and closer to the audience.

Fast Paced

The film is fast paced. There is no unnecessary stalling to dramatize a situation. It’s light and fluffy like candy floss; you enjoy the flavor instantly with no need to keep chewing the gunk. The film progresses from one point to another with a snap, like when Naina decides to ditch her mundane life and have an adventure. There is no elaborate scene of her having a monologue with herself and a detailed letter reading by her mother with her face floating (eerily) on the letter.

Absence of Melodrama

The absence of melodrama is a boon for the film and the audience. The point where Naina realizes she is in love with Bunny but no future, she doesn’t break into a sad song with long tear soaked face. She didn’t pine for him or her incomplete love, she moved on. That’s what happens in today’s fast paced life. You move on, life doesn’t stop for anybody, you are just left with some bitter-sweet memories you cherish for life.

Adi falls in love with Avi. That’s what happens; you fall for your best friend. But it doesn’t mean that you take that secret love to your grave as spinster. You fall in love, move on, and fall in love again and find the perfect match for yourself.

Not Just a Love Story

YJHD is not just a love story. Friends are an integral part of today’s life. The strong focus on the bonds shared by friend, made the film more relatable. There are moments in the film that take us back to our care-free college days. Every group of friend has an Aditi who is ready to fight for her friends at a moment’s notice. The dynamics of friendship explored in the film is superb. Across 8 years life take each one of them in a different direction, but the bond they share is priceless and timeless. YJHD is a joyride friendship filled with love, fights, jokes, and care for each other, cheering for the other at his success, and standing beside them no matter what.

The ex-lovers Ranbir Kapoor and Deepika Padukone share a sizzling chemistry on screen. It’s a treat to watch the two play opposite sides of a magnet and witness the cracking chemistry and portray the inevitable pull Bunny and Naina has for each other.

Ranbir Kapoor’s Charisma

Ranbir Kapoor is a big reason for the film’s success. Ranbir is superb and au-natural in this film. He makes the naughty, flirtatious, ambitious Bunny completely real and lifelike on the silver screen. And Ranbir is so good at making a fool of himself onscreen and make it look adorable. Girls love him and guys worship him. Ranbir Kapoor is the new youth icon of India. He was the perfect cast for the role of Bunny and he did prove it so. Watching him go after his dream, love his friends and ultimately bloom and fall in love made us fall in love with Bunny too.

Offbeat Music

Every ultimate Bollywood movie needs catchy and infectious songs. Pritam has added another star to the film with his raunchy, flirty and melodic numbers. “Bdttameez dil” and “Dilliwalli Girlfriend” compels us to get down on the dance floor. “Balam Pichkari” is one of those rare Bollywood Holi songs, which puts us in a flirtatious and intoxicated mood. While Pritam captures the moods of the youth and the characters of the film perfectly in these two songs, he stole our hearts away with melodious “subhanallah” and praises his genius at the urban folk “Kabira.”  As an added bonus we got to see the gorgeous Madhuri Dixit tap her feet with Ranbir in “Ghagra.” The songs in YJHD were well placed and well timed, none of it seems forced. It was a perfect blend of song dance and picture.

Karan Johar’s & Ayan Mukherjee

Even though YJHD clearly is an Ayan Mukherjee signature film, we can’t help notice and enjoy Karan Johar’s touches. With his trademark wedding songs with colorful, larger than life sets and picture perfect bright cinematography with no gray shades what so ever for a film like this has definitely set the mood and tone of the film. Not to mention the exotic locations our ‘hero’ travel, that’s ‘so KJO!’ And don’t forget romance blooming in the snowy dreamy mountains. Karan is a smart filmmaker who knows how to use shades of colors, lighting and tone to manipulate the movie and the audience’s mood. Even as a producer, we can clearly see his inputs in the film and are glad for and enjoy them.

Happy Ending

Everybody loves a love story with a happy ending. For the ones who grew up in the 90s, Dilwale Dulhaniya Le Jayenge was the ultimate love story. The silver screen splashed Shah Rukh Khan’s romantic pictures like Kutch Kutch Hota Hai, Dil Toh Pagal Hai and obviously DDLJ. SRK became the youth icon and mascot for love and romance since then. But with YJHD, a new youth icon is born. Ranbir might not have become the King of romance yet, but he definitely is the Prince Charming for this generation. YJHD even has a train sequence where Naina runs to get on a train and Ranbir pulls her up with his strong arms like a knight in shining armor, or rather Price Charming in rugged jeans and leather jacket. (I wonder if KJO had put the scene on purpose as a tribute to DDLJ and mark the rise of the new era “Raj Malhotra!) YJHD has the essential “opposites attract” love story with a happy ending without any melodrama. Perfect!

Perfect Combination of Everything 

For a film to succeed, everything needs to come together in the end, as a whole package. Time and again we have witnessed that actors might be outstanding but story fails them or the story is mind blowing but the director did a shoddy job or has ill timed boring songs. Making a film is lot like presenting the perfect food, for which every element of the dish needs to be balanced and compatible to each other and should look good too.  YJHD is the perfect dish, with brilliant actors, a fast paced script, catchy songs and a perfect direction to make it all work together as one. YJHD as a whole is a “feel good” film which makes you leave with a pleasant after taste and the urge to want more (as in watch the movie again and again).


With Yeh Jawaani Hai Deewani Ayan Mukherjee and Karan Johar might have set a new formula for a superhit romantic film and have knowing or unknowingly given Bollywood and its fans the Gen Y Prince Charming-soon to be the King of romance, in the form of Ranbir Kapoor.