Jai Gangaajal had a decent weekend of 18.5 crore*. Though these numbers are much lesser than Priyanka Chopra’s last female centric film Mary Kom [28 crore], they are higher than what a similar film Mardaani [14.34 crore] had done a couple of years back. The reviews and word of mouth for the film hasn’t been stupendous but since the film is basically having a fun run in the smaller centers, especially up North, the lack of traction in big city multiplexes has been diluted to some extent at the least.
What works in favor of the film are the costs. Since the film has been made on a controlled budget of 25 crore [Cost of production – 18 crore, Print and advertising – 7 crore], there is a good possibility of recovery. However that would be possible only if the film manages a good hold on the weekdays as well. Currently, it is a wait and watch situation for the Prakash Jha directed/acted film.
Zubaan has been a goner though with collections not even touching 1 crore over the weekend. It is a Flop, and yet again reflects that for 90% of the films, audiences don’t care about testimonials from the industry folks over the social media as in so many cases, there is not even proper promotion, marketing and release, as it happened for Zubaan.
Meanwhile, Neerja has been keeping audience engaged in the multiplexes. Good shows were retained for the Ram Madhvani film at multiplexes, as a result of which the collections continued to find good momentum on every passing day. The film collected around 6.04 crore more in its third weekend. With 63.79 crore in its kitty, the film has now crossed Kahaani [59 crore] and Queen [62 crore], while coming neck to neck with Mary Kom [64 crore]. The Sonam Kapoor starrer now has a chance to hit the 70 crore mark.
Last week’s two releases, Aligarh and Tere Bin Laden – Dead or Alive, were extended to the second week in one or two shows in some theaters, but to no avail. Flops.
* Final numbers awaited
Note: All collections as per production and distributor sources
Joginder Tuteja tweets @tutejajoginder